Colligso enables businesses to grow profitably by providing an easy to use and integrated platform to create and cultivate digital customer relationships. SpotIn helps businesses to engage directly with customers using guest WiFi and email. It provides easy opt-in for free WiFi and builds customer contact list for a business 5x faster than other means. Businesses can use email marketing campaigns offered by SpotIn to reach and engage with customers.

Earlier we described how you can retarget customers in post Attract customers from Instagram using SpotIn. In this post, we describe how you can remarket on Google using Colligso SpotIn.

Remarketing

Having a healthy list of reachable customer contacts enables businesses to reach out to customers online using remarketing. Customer list remarketing is a type of technology that shows ads for your business to people after they have visited your website, used your mobile app, or given you their contact such as an email address or a phone number. People will see these ads when they visit or shop on other websites, use social media, watch videos, use other mobile apps, or search on Google.

Reach existing customers

First thing to understand is Google’s Customer Match targeting. In a nutshell, Customer Match lets you use your online and offline data to reach and re-engage with your customers across various Google properties such as Search, Shopping, Gmail, YouTube, and Display. Using information that your customers have shared with you, Customer Match targets ads to those customers and other customers like them (see similar audience below). Customer Match is a useful advertising tool for business goals such as increase brand awareness to drive conversions.

Once you integrate SpotIn with your Google Ads account using the integration described here, it automatically starts populating your Customer Match audience with users who connect to your guest WiFi.

How to attract new customers?

It typically costs 5 times more to attract a new customer than to retain one. However, you can reduce this cost. Here is how.

Similar Audience

Google’s Similar Audience targeting allows you to show ads to people who share characteristics with people on your existing remarketing lists as in the Customer Match audience. Google creates these similar audiences automatically if your Customer Match audiences meet the minimum eligibility criteria. Like Customer Match targeting, Similar Audience targeting is also available for Google Search, YouTube, Gmail, and Display.

When you target your ads on Google to the Customer Match audience and the Similar Audience, return on ad spend (ROAS) goes up.

Use SpotIn-Google integration

SpotIn helps you build direct digital relationships with your customers using guest WiFi. SpotIn automatically runs triggered email campaigns for you. Additionally, you can schedule email campaigns and target these customers yourself. Having email campaigns with an average open rate of 20+% will indeed help you reach customers directly as described in this customer story.

You can also increase the value of this digital relationship by using it to reach customers on Google with a Customer Match audience. You can further leverage this asset by reaching Similar Audience and attract new customers. This way, the cost of attracting a new customer decreases.

We have observed 200-300% ROAS on Google for local pizza businesses who used SpotIn. We also observe that ad platforms can identify 75-80% of customer contact identifiers provided by SpotIn.

To make it easy for you to build your own Google Customer Match audience, we have integrated SpotIn with Google Ads app on Zapier. The integration is free for Colligso customers. Zapier also offers a free plan. Using this integration, you can automatically update your Customer Match audience as users connect to your guest WiFi. This way, not only you can target customers using email campaigns, but you can also target Google ads to them and other users of Google who are similar to them.

Benefits of the integration

• It frees you up from periodic and manual task of exporting contacts from your Colligso account and uploading them into a Customer Match audience on Google Ads.
• It keeps your audience up-to-date. The update happens in near real-time. That means your ads are targeting all including the latest customers.
• Your return on ad spend increases.
• No coding is required. It takes only a few minutes to setup the integration.

Try SpotIn! If your business is closed due to COVID-19, when you reopen, consider using SpotIn to build your direct digital customer relationships.