Colligso enables businesses to grow profitably by providing an easy to use and integrated platform to create and cultivate digital customer relationships. SpotIn helps businesses to engage directly with customers using guest WiFi and email. It provides easy opt-in for free WiFi and builds customer contact list for a business 5x faster than other means. Businesses can use email marketing campaigns offered by SpotIn to reach and engage with customers.

Remarketing

Having a healthy list of reachable customer contacts enables businesses to reach out to customers online using remarketing. Customer list remarketing is a type of technology that shows ads for your business to people after they have visited your website, used your mobile app, or given you their contact such as an email address or a phone number. People will see these ads when they visit or shop on other websites, use social media, watch videos, use other mobile apps, or search on Google.

In this post, we describe how you can remarket on Instagram using Colligso SpotIn. Other posts in series: Attract customers from Google using SpotIn.

Custom Audience

First, you need to create a Custom Audience on Instagram. Custom audience can be made from customer contacts in your account on Colligso. You can then use this audience to reach customers with ads on Instagram. These ads can be incredibly effective for brand awareness and loyalty since these are targeting the people who might have already visited your business in the past.

SpotIn-Instagram integration

To make it easy for you to build your own Instagram custom audience, we have integrated SpotIn with Instagram Custom Audience app. Using this integration, you can update your custom audience with contacts collected over guest WiFi. This way, not only you can target customers using email campaigns using SpotIn, but you can also target Instagram ads. Typically, we observe that Facebook ad platform can identify 75-80% of customer contact identifiers (hash) provided by SpotIn.

Benefits of the integration

• It frees you up from periodic and manual task of exporting contacts from your Colligso account and uploading them into a custom audience on Facebook.
• It keeps your custom audience up-to-date. The update happens in near real-time. That means your ads are targeting all including the latest customers.
• No coding is necessary.
• It is free since it is available from Zapier which offers free plans.

How to attract new customers?

It typically costs 5 times more to attract a new customer. However, you can reduce this cost using SpotIn. Here is how.

Lookalike Audience

There is one more type of audience you can ask Facebook to identify from your custom audience. It is called Lookalike audience. Lookalike audience is a way to reach new people who are likely to be interested in your business because they’re similar to your existing customers. When you target your ads on Instagram to the custom audience built using SpotIn and the lookalike audience that is derived from that custom audience, return on ad spend (ROAS) increases. That is, the cost of attracting a new customer decreases.

SpotIn helps you build direct digital customer relationships with your customers. Having customer contacts with 20% email open rate will help you as described in this customer story. You can increase the value of this business asset more by using it to reach customers on Instagram with a custom audience. You can further leverage this asset by reaching lookalike audience and attract new customers.

Try SpotIn! If your business is closed due to COVID-19, when you reopen, consider using SpotIn.